8.Way of Business_Heaven&Human Culture Center

【The Way of Doing Business: Some Insights on Employment and Entrepreneurship】

Some personal experiences in employment, entrepreneurship, and business can also be called "practical skills", hoping to provide some reference for everyone:

The path of commerce can also be changed to the path of establishing a business, not just commerce, but every profession

Q&A on some issues of concern to everyone:
Regarding concerns or complaints about low wages: Wages are determined by oneself, and the key lies in how much benefit one creates. Creating more naturally leads to gaining more. If the leader does not give more, one can make demands to them. If not, one can switch jobs
Regarding work: Seeking work first, then discussing rewards
Worried about the high cost of survival when developing in large areas: Supporting going to large developed areas is like renting a storefront in a bustling street market, where the rent is higher but there are more opportunities to make money, and it is easier to make money. Renting a remote place has lower costs but is more difficult to make money

·Fundamental analysis:
Adhere to moral principles, businessmen must not forget the principle: to bring services and benefits to everyone, and then earn some money for themselves as well
Doing business is actually about grasping the supply and demand situation, and keeping oneself in a proactive position without seeking customers

Another important thing is to establish trust and recognition, and to solve transaction barriers
And this requires cultivating and adhering to the principle of doing things well, considering and benefiting others in all aspects
Doing more business and charity is to gain more trust and recognition from everyone

·Rules that must be noted:
Creating value for customers is the top priority:
All products and services must create value for customers in order to have a foundation for existence
Apple also establishes its reputation by making its products exceed users' expectations and making them scream
The importance of business planning:
The guarantee of forming absolute advantage and standing invincible in competition
Without foresight, there will always be immediate worries: foreigners do not like to save money, and they will be ruined when faced with a crisis
All careers start with ideas, and go through continuous brewing, planning, and strategizing
Choose the right direction:
Lang is afraid of choosing the wrong line
Industries with large markets, low competition, and high value are more likely to make money, otherwise they will be very tired and unable to make money. For example, doing moving or riding tricycles, putting in all their efforts, cannot earn much money
Try not to work in industries that are easy for others to enter, because even if it is currently easy to do, it will soon become difficult to do
Try to do business that customers have not yet been satisfied with. Indeed, in the red ocean industry, the key is to improve efficiency and reduce costs
The core of trade lies in the exchange of goods, and a saturated market cannot reflect the exchange of goods
Using the right method:
Effective business models
Cultivating one's mind and accumulating virtue can also be beneficial for finding solutions faster. Effort is important, but if the direction, methods, or luck are not right, the harder you work, the greater the loss, just like Chongzhen
Putting practicality first and having more vitality:
Pragmatism, regardless of whether black or white cats can create benefits, is good
Society returns to its true essence, and people are becoming more rational. What is truly effective with fewer tricks and can reduce costs and increase efficiency is what has survival power
We must always reduce costs and improve efficiency:
Reduce costs: Don't complicate simple things, don't make a big deal out of small problems
Indians are also very effective in reducing costs, often able to make some things extremely cost-effective, including low medical costs that attract many people to seek medical treatment, and a magnifying glass that can be made for 0.5 yuan, which can be used as a reference for learning,
Improving efficiency and reducing costs are always the best principles
To have good intentions and principles in doing things:
Only with good wishes and a starting point can one receive divine protection

To build a business with love and strive for a better life for the people, only then can we succeed

Always think more and come up with solutions:
Nowadays, customers have a wide variety of products and services to choose from, and even within the same product and service, there is fierce competition among peers. Business operations are not easy, so everything requires racking one's brain to operate well, unlike in the past when the market was good and one could just do it casually
The importance of investigation and scrutiny:
At the beginning, if you are unfamiliar with something that some people may not understand, try to think and ponder from different perspectives. Instead of rushing, conduct more investigations and seek advice from others, which can help you avoid taking detours
Of course, in feasibility investigations and solicitation of opinions, one should be cautious about the recognition and praise of others. Generally, people rarely refute opinions that are irrelevant to themselves, even if they think they are wrong, because they are afraid of disappointing others if they express different opinions. They tend to agree more often, and it is easy for the parties involved to think that they have gained everyone's approval and recognition. Don't be blinded by others' agreement
Luck and popularity are also important, so it is necessary to be able to be a good person:
In addition to hard work, luck, the help of benefactors, and favorable timing, location, and people are also important. With good luck, if someone is willing to help, it will be twice the result with half the effort. However, if there are always bad situations and no one is willing to help, the difficulty of success will be even greater.
The result of success is equal to the degree of effort multiplied by the proportion of success. If the proportion of success is very low or even zero (that is, failure), the harvest of results will also be minimal

·Required abilities, qualities, and concepts
You or your team must have comprehensive abilities:
Regarding entrepreneurship: Only individuals or teams with strong comprehensive abilities can start a business. Otherwise, choosing to work is another form of teamwork. In addition, one must be familiar with the ways to make profits, otherwise they will take many detours. In addition, innovation and differentiation are necessary to learn from others' experiences in order to form advantages and gain survival space. The road to entrepreneurship is not easy, but don't be afraid of failure and setbacks
Skilled in integrating internal and external resources, uniting and mobilizing everyone's strength for cooperation:
Only by integrating and cooperating in anything can we develop faster, and only by having a broad and tolerant mindset can we unite more forces and integrate more resources
A person with good character and the ability to become a talent is the key to success, not intelligence. Liu Bang, Liu Xiu, Li Shimin, Zhu Yuanzhang, Huang Taiji, and others are all recognized for their ability to unite talents, and those who are willing to cooperate and help can succeed. Xiang Yu, Wang Mang, Chongzhen, Hong Xiuquan, and others are all capable of uniting various forces and even morally corrupt
Only by gaining everyone's recognition can we unite the hearts of the people
Unity of will, leading the team to fight and struggle, forming a united front against the enemy
Learn to work in a team, divide tasks and cooperate to give full play to one's strengths
Those who have successfully established dynasties throughout history are experts in integrating resources. For example, Liu Bang himself may not be as good as his subordinates, but he is able to integrate them. The founding fathers of the Qing Dynasty also integrated a large number of top talents from the Ming Dynasty under their command. Liu Bang is not as capable as Xiang Yu but is good at uniting united front forces. Many of Xiang Yu's people eventually defected to Liu Bang (including Han Xin, Chen Ping, Ying Bu, Peng Yue, etc.) or abandoned him (including Fan Zeng)
The power of united front, as Mao Zedong once said, 'Make more of our people and make fewer of the enemy's people.'
Bo En's lack of righteousness is bound to be unable to integrate everyone, and even lead to betrayal and separation among relatives and friends
By uniting as many people as possible and making everyone enthusiastic, success can be achieved
How can agents afford to fall apart
By focusing on mutual profit, we can attract cooperation and try to minimize costs and maximize profits for our partners. Otherwise, there will be less profit and more work, and all parties involved in the cooperation will not be motivated
The agency system is a good way to unite forces, whether in the market or in politics (such as feudal and chieftain systems), because it can mobilize enthusiasm and sense of responsibility
It is very important to be good at uniting forces and turning enemies into friends. Giving enemies the opportunity to repent and start anew instead of forcing them to a dead end is the only way to disintegrate them and make them good. The former Qing Dynasty was very good at success, but the late Qing Dynasty had zero tolerance for the surrenderers of the Taiping Heavenly Kingdom, which led to slower and greater efforts to solve the problem, causing greater harm
Only by being good at integrating resources can we achieve great things, such as Wanda and Sunac, which are typical examples of integrating resources to achieve great things

The basic approach to real estate is to integrate resources and raise various funds through integration

Always have a strong sense of efficiency and work hard:
Individuals, families, companies, organizations, and countries all need to create more than they consume, otherwise they will only eat in vain, even if they keep printing money
Be diligent
Creating benefits is ultimately the most important, including obtaining capital investment. If there is no increase in returns, it cannot continue
Who should the government allocate resources to? To give to profit experts rather than revenue experts, many people often use the tactic of inflating sales revenue to deceive investment and government resources
Without benefits, there is no source of water
Everyone must have a strong sense of efficiency, which makes it easier to achieve economic development
A company is like this, a family, a country is like this, many people in the family have income and only rely on a few people's income
Make the most of people's talents and resources
The low efficiency of government agencies and public units in handling affairs, as well as the complexity of procurement, have also caused significant internal friction
Many public investments are being made in a disorderly and inflated manner, resulting in excessive water content
There are many idlers, how can they become wealthy?
To do more valuable work, the output of each person and thing must be greater than the input
The intention to harm others cannot be avoided, and the intention to prevent others cannot be ignored
We cannot be too honest and weak, and even establish our authority. When they are beaten, they will resist, and when they come down, they dare not bully them casually. When being bullied, even if there is a huge gap in strength, one should still resist, but choose the appropriate way according to the situation. Only in this way, when he wants to bully you again, will he consider that this person seems to resist. Otherwise, let's switch to a soft persimmon and squeeze it.

Pay attention to integrity and establish a good reputation:
In the end, who is more trustworthy and reliable in business
Unreliable, bad reputation. No matter how good something is, no one dares to take it
The success of many companies is often not mainly due to the special advantages of their products and services, but rather the success of their reputation. Having reputation and being trusted by everyone makes everything easier and there are many more opportunities

Consumers not only generate word-of-mouth, but also generate motivation. When they recognize a brand or company, they will praise and bless it

As mentioned earlier about integrity, a company's products need to build a brand and sell well in the market, relying on a reputable reputation and sales mechanism. You can observe and compare why European, American, Japanese, and Korean brands are more likely to become famous brands in an industry, and even if their prices are high and their cost-effectiveness is not good, they sell better, while Chinese products can only occupy the low-end market, sell at low prices, and have a low market share, even if Chinese manufacturers have similar starting levels, similar time periods, and products are not inferior to them. This is because they place more emphasis on brand reputation and have strict quality control over their products. They do not sell products that do not meet the quality standards before leaving the factory, and even immediately recall all products that have been found to be defective, even if the quantity is large and the loss is significant. This way, their product consumers are more willing to purchase with confidence, even if it is more expensive. Another thing is that their sales mechanism is also very trustworthy. When the agency authorization is granted, it will be strictly enforced to protect the interests of the agents and not bypass them to carry out sales, ensuring that their interests are guaranteed and they can make substantial profits. This mechanism will make every salesperson very motivated and dedicated to promoting their products and praising them in front of customers, making market sales easier. Many Chinese manufacturers lack the spirit of complying with business rules, and tend to abandon credit in the face of interests. They do not pay attention to protecting agents at all levels, and even treat contracts and agreements as a child's play to compete for the market fruits cultivated by agents. This makes it difficult to form a strong and loyal market sales channel, and thus difficult to succeed in the market.

Being good at opening up sources and reducing expenses is essential for better survival and growth
Open source means being good at flexible management and exploring as many profit models and channels as possible, especially in capturing large customers. Of course, we cannot ignore small money without making a profit, just like accepting a hundred rivers without choosing a stream to become a big one
Continuously creating new profit points to gain more profits and greater price advantages
Saving money means being able to calculate carefully

Doing business requires people who are very shrewd and meticulous in their budgeting to succeed

Strive to make money greater than expenses, so that life becomes easier and there is a surplus to start a business and invest, and thus make money faster.
Pay attention to talent recruitment:
Whether an individual or a company can develop depends on whether they can attract talent. Whoever has more talent and makes good use of it will be able to develop better
In order to attract talents to the south, the Qing Dynasty tried every means possible, including capturing 14-year-old Liu Zhaoqi (similar to Huawei recruiting talented teenagers)

·Some effective methods:
By creating innovation and exploring new markets, avoiding competition and homogenization through differentiation:
By creating innovation and exploring new markets, a non competitive blue ocean can be formed. Without competition, high profits are inevitable, which is why more profits can be earned
Do not make similarities, differentiate (innovate), do what has advantages, and do not do what many people know
For the sake of not competing: not competing with others for profit, and only doing innovative or more valuable things ->The concept of "why do I have to do it": let others do everything that others can do, and I do what others cannot do
·Innovation and differentiation can avoid homogeneous competition, make it easier to establish and develop, improve efficiency, and reduce costs in order to better maintain competitive advantages.
When conducting business, we should avoid homogenization, and society should also guide everyone to avoid homogenization. Homogenization will lead to internal competition and friction
Chaoshan people are very hardworking and meticulous in their budgeting, but they lack innovation and do not pay attention to differentiation. They like to imitate and bargain with each other, and compete fiercely in the same field
Develop new applications, new channels, and new customers, do not compete with others for existing customers
To create a product or service, one must first find ways to create advantages and differentiation. If there is no advantage or differentiation, then do not invest too much energy and effort into it
Channel development:
Channel innovation is important as it can better avoid competition

Faster and more stable market acquisition through brand building:
Because business is built on recognition and trust, brand is the carrier of recognition and trust
Products and services require customer recognition and trust in order to survive and develop
It is very important to occupy the customer's mind for any product or service. Once it occupies the trust and recognition, it is easy to do
Once a brand is established, trust issues are resolved, and customers will prioritize purchasing with peace of mind

Methods for selecting product direction, customer base, and market region:
I don't stand out for my work, so I should try my best to earn money from integration and sales instead of just earning my own labor wages
Standardized products and services can be infinitely replicated to make them easier to grow, but the profit margin is relatively lower. Non standard products that must be customized every time can be more tiring to make and cannot be replicated to grow, but the profit margin can generally be higher
Selling high-value products also makes more money than selling low value ones, but sometimes more services need to be provided to make it happen, so more market and service costs need to be invested. What needs to be considered more is the size of the market capacity. Fields with larger market capacity are easier to grow, but generally the competition is also greater, and it is necessary to form advantages in order to win over others
It is easier to earn money from the wealthy than from the poor, for example, it is easier to earn money from Europeans and Americans than from Indonesians. Of course, the quality and characteristics of products and services provided to the wealthy will be higher, depending on which customers their own products and services are suitable for
The market is about exchanging goods and goods, and selling products far away is better because different regions often lack and do not understand these products. In ancient times, some Middle Easterners came to China, and many of them became wealthy merchants. Their success should be mainly due to the good business of buying and selling goods and goods nearby and far away, and they made high-value jewelry and spices, so they made huge profits. The labor cost in Europe and America is high, especially the cost of technical personnel, so selling products and services with higher technical personnel costs to Europe and America will be more profitable.

Different products and services need to correspond to different supporting facilities and operating methods. For example, if you sell lunch boxes and fast food, you can only follow the layout of a large stall and match with fewer personnel